Readings Week 10 & 11: Capital Campaigns, Annual Campaigns, Planned Giving

Hi all, Welcome back from Spring Break! Try to read 1-3 for Monday’s session, and then skim 4-7. They will be the subject of conversations both on Monday’s session and next week.

Readings: Week 10: Capital campaigns

  1. FLMNH: How to Give
  2. CHE: Aiming for Billions
  3. FundsForNGOs: What is a capital campaign?
  4. UF Announces largest fundraising campaign in university history
  5. Gainesville Sun story on the campaign launch (may be paywalled)
  6. Online Gift Pyramid Calculators: Why They are useful
  7. Skim for discussion in class


Readings Week 11: Direct Mail & Internet Solicitation

Lists and Pinterest Boards of Direct Mail/Email suggestions and ideas

  1. 15 Odd Things That Make Direct Mail Fundraising Appeals Successful
  2. Write the Perfect Fundraising Email
  3. Award Winning Direct Mail
  4. 50+ Subject Lines That Will Get Your Fundraising Emails Opened On December 31st
  5. Steal this E-Mail! A Sample Year-End Fundraising E-Mail for Your Non-Profit
  6. Direct Mail Pinterest 1
  7. Direct Mail Pinterest 2
  8. Creative Direct Mail for #HigherEd

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