Readings: Week 8: Capital campaigns

FundsForNGOs: What is a capital campaign? http://tinyurl.com/yd8cgvsr UF Announces largest fundraising campaign in university history Gainesville Sun story on the campaign launch UF “Go Greater” capital campaign website Unit-specific giving opportunities (compare with College of Dentistry Campaign press release (with details on their goals), the IFAS Campaign Site, and the…

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Some final social media and branding resources

Some things to think about for your individual and group projects… What’s more important…followers or interaction? Listen to (or Read) this NPR Story: How Do You Measure Passion? Figuring The Value Of Social Media Followers Also from  NPR (from their training page): A review of basic analytics terms for understanding…

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More on social media & philanthropy

Here are some of the things that came up in class, I just post the links in case you want to follow-up: Ice Bucket Challenge: Time Magazine and Wikipedia Kony 2012: Slate & Wikipedia Three big problems with facebook activism Slacktivism for everyone: How keyboard activism is affecting social movements…

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