(Tentative; subject to revision based on progress and student requests)


Week Date Topic  Slides  Resources  Assignment Due: Individual Project Assignment Due:Group Project
1 1/6 Introduction to Fundraising and Development Link
2 1/13 Trends in Philanthropy and Giving, Intro to Crowdfunding Link Global Philanthropy Report

CAF 10th Edition Global Giving Report 

Giving USA 2019 Infographic


Online profilesWeb page  
3 1/20 No Classes: MLK Holiday
4 1/27 Crowdfunding 2 – Critical Evaluation, Correlates of Success, Projects, and Donors Link Project Overview
5 2/3 Crowdfunding 3 Storytelling, Videos, and Video Design

Guest Speakers (10:45-11:45): Nick Dowhaniuk & Vratika Chaudhary, TCD Fundraising Alums

Link Sauermann et al 2019 PLOS One

Storyboard Template

3 Act Template

Keys to a Good Video

Reward PlanProject Description
6 2/10 Development Planning, Identifying Donors & Cultivating Relationships

Guest Speaker: Joel Rivera, Assistant Director of Development, UF Foundation

7 2/17 Marketing and Social MediaVideo Feedback Workshop

Guest Speaker: Todd Sanders, UF Social

Social Media Calendar and Planning Templates Final Campaign Plan & RewardsProject Video 1.0
8 2/24 The marketing of conservation Final Campaign Video

Launch Campaign!

9 3/2 No class – Spring Break
10 3/9 Annual Campaigns, Capital Campaigns, & Planned Giving

Guest Speaker: Kara Schwartz, Annual Giving and Development Coordinator. FLMNH (9:45 AM)

11 3/16 Direct Mail & Internet Solicitation Link
12 3/23 Corporate Philanthropy & Foundations

Guest Speaker: Marina Campos

Campaign Ends!
13 3/30 Concept Notes & Grant ProposalsConcept Note Review Panel

Guest Speaker: Amy Rosenthal, Field Museum

Individual Project Evaluation
14 4/6 Fundraising Events

Guest Speaker: Traci Deen, Executive Director, Conservation Florida

15 4/13 Day-to-day of fundraising for a nonprofit: a global perspective

Guest Speaker: Krithi Karanth, Center for Wildlife Studies

16 4/20 Fundraising, Ethics, and the Law

Guest Speaker: Susan Goffman, Executive Director (Legal), UF Foundation.

Finals Week NB: There is no final exam in this class