Some final social media and branding resources

Some things to think about for your individual and group projects… What’s more important…followers or interaction? Listen to (or Read) this NPR Story: How Do You Measure Passion? Figuring The Value Of Social Media Followers Also from  NPR (from their training page): A review of basic analytics terms for understanding…

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More on social media & philanthropy

Here are some of the things that came up in class, I just post the links in case you want to follow-up: Ice Bucket Challenge: Time Magazine and Wikipedia Kony 2012: Slate & Wikipedia Three big problems with facebook activism Slacktivism for everyone: How keyboard activism is affecting social movements…

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Readings: Week 6: Social Media and Marketing

Hello all, here are some quick readings for class on Tuesday. We will be discussing all of them but especially 4-6, so please look these over carefully. Bik HM, Goldstein MC (2013) An Introduction to Social Media for Scientists. PLoS Biol 11(4): e1001535. doi:10.1371/journal.pbio.1001535 Beth Kenkel. Social media as a…

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Photos for your web page

If you are interested in putting photos on your blog, you have to make sure you aren’t violating copyright. Summarized here by Alex Wild (@myrmecos). Here is a useful blog post showing you how you can find free photos on flickr…. ….and the link to the flickr CC search site. Unsplash…

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